Privacy Policy

Updated: 22/04/2026

Coach Innovations is committed to protecting your privacy

Scope

All data subjects whose personal data is collected, are in line with the requirements of the GDPR.

Responsibilities

Coach Innovations Ltd is responsible for ensuring that this notice is made available to data subjects prior to Coach Innovations Ltd collecting/processing their personal data.

​​All Employees/Staff of Coach Innovations Ltd who interact with data subjects are responsible for ensuring that this notice is drawn to the data subject’s attention and their consent to the processing of their data is secured.

Who are we?

Coach Innovations Ltd are coach and tour operators based in the West Midlands.

Our Data Protection Officer and data protection representatives can be contacted directly here:

info@coachinnovations.co.uk

Telephone: 033013 35599

The personal data we collect will be used for the following purposes:

Processing bookings

Sending informative mailshots/updates regarding forthcoming tours

Our legal basis for processing for the personal data:

For coach passenger manifest

For ferry passenger manifest (name/sex/date of birth)

Hotel guest/rooming list (Name only)

Any legitimate interests pursued by us, or third parties we use, are as follows:

  • To hold for a period of time of 3 years to comply with the UK & EU law
  • To hold for a period of time in the event of any claim against the company
  • For future marketing purposes.

​Consent

By consenting to this privacy notice you are giving us permission to process your personal data specifically for the purposes identified.

Consent is required for Coach Innovations to process both types of personal data, but it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.

You may withdraw consent at any time by either logging into your online account or by emailing info@coachinnovations.co.uk

Disclosure

Coach Innovations Ltd will not pass on your personal data to third parties.

​Retention period

Coach Innovations will process personal data for booking and marketing purposes and will store the personal data for a period of 3 years from the date of travel.

Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that Organisation Name refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 3.6 below.

Complaints

In the event that you wish to make a complaint about how your personal data is being processed by Coach Innovations Ltd (or third parties as described above), or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Coach Innovations Ltd data protection representatives Data Protection Officer.

​The details for each of these contacts are:

​Data Protection Officer

Coach Innovations Ltd

29 Church Street, Kidderminster, Worcestershire, DY10 2AR

info@coachinnovations.co.uk

+44 3301 335599

​The Information Commissioners Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AS

international.team@ico.org.uk

0303 123 1113

Online privacy statement

Personal

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

How we use your information

This privacy notice tells you how we, Coach Innovations Ltd will collect and use your personal data for: following up any complaints, insurance claims, sending marketing offers.

Why does Coach Innovations need to collect and store personal data?

In order for us to provide you with a service we need to collect personal data for correspondence purposes and/or detailed service provision. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose and does not constitute an invasion of your privacy.

In terms of being contacted for marketing purposes Coach Innovations Ltd would only contact you if you have given us prior consent.

​Will Coach Innovations Ltd share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to Coach Innovations in the course of dealing with your booking. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf . When they no longer need your data to fulfil this service, they will dispose of the details in line with Coach Innovations procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

How will Coach Innovations use the personal data it collects about me?

Coach Innovations will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Coach Innovations is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

Under what circumstances will Coach Innovations contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimize the risk of unauthorized access or disclosure.

Can I find out the personal data that Coach Innovations holds about me?

Coach Innovations at your request, can confirm what information we hold about you and how it is processed. If Coach Innovations does hold personal data about you, you can request the following information:

Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.

Contact details of the data protection officer, where applicable.

The purpose of the processing as well as the legal basis for processing.

If the processing is based on the legitimate interests of Coach Innovations or a third party, information about those interests.

The categories of personal data collected, stored and processed.

Recipient(s) or categories of recipients that the data is/will be disclosed to.

If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum:

standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.

How long the data will be stored.

Details of your rights to correct, erase, restrict or object to such processing.

Information about your right to withdraw consent at any time.

How to lodge a complaint with the supervisory authority.

Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.

The source of personal data if it wasn’t collected directly from you.

Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

What forms of ID will I need to provide in order to access this?

Coach Innovations accepts the following forms of ID when information on your personal data is requested: Passport, driving licence, birth certificate, utility bill from last 3 months. Online Login account details.

​The Data Protection Officer (DPO) / Coach Innovations Ltd is the owner of this document and is responsible for ensuring that this record is reviewed in line with the review requirements of the GDPR.

Hear From Our Customers

Our reputation is built on the experiences we deliver.

Explore our Google reviews and see why our customers continue to choose us for reliable, comfortable and memorable travel.

Posted on Google Google
Tom Cattle profile picture
Tom Cattle
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really helpful and understanding myself and my friend went to Wembley stadium for the play off final and it was amazing so thank you for that
Posted on Google Google
Steve Sutton profile picture
Steve Sutton
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Well organised firm, trip easy to book and cheap. Best coach journey I have had, wish I had found them sooner.
Posted on Google Google
D Mcphail profile picture
D Mcphail
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Brilliant company could not have been more pleased with our travel arrangements, and at a really sensible price. Lovely coach and staff, will definitely use again.
Posted on Google Google
Joe McGrane profile picture
Joe McGrane
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Got the coach to watch Crystal Palace Vs Rayo Vallecano in Leipgzig, Germany. We were told to get to Selhurst station at 13:45, however coach did not arrive until 14:40 due to drivers getting lost on their way to Selhurst train station. However this was the only issue I encountered with the journey as I found Vanessa to be very responsive to all calls and emails, and the drivers were very good. Aircon was working fine which was needed due to the heat. Would say that maybe the drivers could have planned stops slightly better as the dinner stop we had when we got to the service station, the food shops were closed. Other than that drive was smooth and no issues.
Posted on Google Google
Wayne Lewis profile picture
Wayne Lewis
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Used Coach Innovations for travel to/from Conference Lge final in Leipzig, absolute pleasure to give 5 stars....Vanessa was amazing organising everything and continuously sending out relevant info from start to finish...all went perfectly!....2 drivers brilliant, lots of stop off's no rush at all and the young lady hostess just couldn't do enough...highly recommend, thanks to all involved...UP THE PALACE🏆
Posted on Google Google
Clare R profile picture
Clare R
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Thanks to Coach Innovations for taking us from Palace to Leipzig for the Conference League final. Vanessa at head office did a great job keeping us up to date ahead of and throughout the trip and our drivers were lovely polite men who got us to Leipzig and back safely and in good time too. I was a little apprehensive about travelling there and back by coach but being in a comfy air conditioned coach (with working USBs) really helped! Lucky to have nice people on board too.
Posted on Google Google
Caroline Wallace profile picture
Caroline Wallace
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Travelled with Coach Innovations to Wembley for Leeds’ FA Cup semi final. Bar a slight hiccup with drivers on the return, we had a great experience. Irene was our hostess and she was brilliant! Kept us fed, watered and updated on our journey both ways. What a lovely, friendly lady- thank you Irene. The coach was comfortable and I loved being able to watch films on the way down. Vanessa who was the contact during booking etc, was also great. She noted my request about seating and on the day we were sat where we’d asked due to travel sickness. I would not hesitate to use them again when / if Leeds get to Wembley again.

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