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Coach Innovations are committed to protecting your privacy.




All data subjects whose personal data is collected, in line with the requirements of the GDPR.





Coach Innovations Ltd is responsible for ensuring that this notice is made available to data subjects prior to Coach Innovations Ltd collecting/processing their personal data.

All Employees/Staff of Coach Innovations Ltd who interact with data subjects are responsible for ensuring that this notice is drawn to the data subject’s attention and their consent to the processing of their data is secured.



Privacy notice


Who are we?

Coach Innovations Ltd are coach and tour operators based in the West Midlands


Our Data Protection Officer and data protection representatives can be contacted directly here:


The personal data we collect will be used for the following purposes 

  • Processing bookings

  • Sending informative mailshots/updates regarding forthcoming tours


Our legal basis for processing for the personal data:

  • For coach passenger manifest

  • For ferry passenger manifest (name/sex/date of birth)

  • Hotel guest/rooming list (Name only)


Any legitimate interests pursued by us, or third parties we use, are as follows:

  • To hold for a period of time of 3 years to comply with the UK & EU law

  • To hold for a period of time in the event of any claim against the company

  • For future marketing purposes.




By consenting to this privacy notice you are giving us permission to process your personal data specifically for the purposes identified


Consent is required for Coach Innovations to process both types of personal data, but it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.


You may withdraw consent at any time by either logging into your online account or by emailing



Coach Innovations Ltd will only pass on your personal data to third parties without first obtaining your consent as part of the booking processing activities


Retention period

Coach Innovations will process personal data for booking and marketing purposes and will store the personal data for a period of 3 years from the date of travel


Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.

  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.

  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.

  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.

  • Right to object – you have the right to object to certain types of processing such as direct marketing.

  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

  • Right to judicial review: in the event that Organisation Name refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 3.6 below..



In the event that you wish to make a complaint about how your personal data is being processed by Coach Innovations Ltd (or third parties as described above), or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Coach Innovations Ltd data protection representatives Data Protection Officer

The details for each of these contacts are:

Data Protection Officer

Coach Innovations Ltd

1 Masons Yard

Mill Street


DY11 6UY

0044 (0)1562 751566

The Information Commissioners Office

Wycliffe House

Water Lane




0303 123 1113


Online privacy statement



Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.


How we use your information

This privacy notice tells you how we, Coach Innovations Ltd will collect and use your personal data for: following up any complaints, insurance claims, sending marketing offers.


Why does Coach Innovations need to collect and store personal data?

In order for us to provide you with a service we need to collect personal data for correspondence purposes and/or detailed service provision. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

In terms of being contacted for marketing purposes Coach Innovations Ltd would only contact you if you have given us prior consent

Will Coach Innovations Ltd share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to Coach Innovations in the course of dealing with your booking. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf . When they no longer need your data to fulfil this service, they will dispose of the details in line with Coach Innovations procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.


How will Coach Innovations use the personal data it collects about me?

Coach Innovations will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Coach Innovations is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.


Under what circumstances will Coach Innovations contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimize the risk of unauthorized access or disclosure.


Can I find out the personal data that Coach Innovations holds about me?

Coach Innovations at your request, can confirm what information we hold about you and how it is processed. If Coach Innovations does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.

  • Contact details of the data protection officer, where applicable.

  • The purpose of the processing as well as the legal basis for processing.

  • If the processing is based on the legitimate interests of Coach Innovations or a third party, information about those interests.

  • The categories of personal data collected, stored and processed.

  • Recipient(s) or categories of recipients that the data is/will be disclosed to.

If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum

  • standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.

  • How long the data will be stored.

  • Details of your rights to correct, erase, restrict or object to such processing.

  • Information about your right to withdraw consent at any time.

  • How to lodge a complaint with the supervisory authority.

  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.

  • The source of personal data if it wasn’t collected directly from you.

  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.


What forms of ID will I need to provide in order to access this?

Coach Innovations accepts the following forms of ID when information on your personal data is requested: Passport, driving licence, birth certificate, utility bill from last 3 months. Online Login account details.

The Data Protection Officer (DPO) / Coach Innovations Ltd is the owner of this document and is responsible for ensuring that this record is reviewed in line with the review requirements of the GDPR.


A current version of this document is available to customers & members of staff and is published on our websites at: &

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